The news: Honda is forming the largest EV partner network in the US despite currently having no EVs in the market. That’s expected to change in 2024 when it releases its Honda Prologue and Acura ZDX electric SUVs.
Charging ahead: Honda announced last week that it will soon offer its future EV customers the largest number of charging stations in the US.
Electric SUVs: Honda is looking at the sports utility vehicle market with its first electric vehicles. The 2024 Honda Prologue will be priced in the upper $40,000s and is an SUV with a 300-mile range.
Our take: Honda is flipping the script by working on charging infrastructure before ramping up EV sales, diverging from the industry norm of launching EVs first.
Honda’s brand recall and success in the SUV market gives it an advantage in the EV market, even if its vehicles are more expensive than competing SUVs from VW and Hyundai.
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