How a Data-Driven Marketing Approach Enables Effective and Efficient Media Strategies | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by Datorama, a Salesforce Company

Click here to see the presentation slides.

During times of uncertainty, it’s more important than ever that brands and agencies adopt an agile approach to efficiently and effectively address shifting consumer behaviors and expectations. Now is the time to redefine media across content, experiences and stories—and ensure that it's resonating with the right audiences.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Datorama, a Salesforce Company, as well as Ayzenberg’s Chris Strawser, vice president of product and technology, and Piotr Urbanski, associate director of marketing science. They discussed how data and performance measurement are required to maintain strong business and customer relationships.

Watch the webinar to learn:

  • Why it’s important to establish a marketing system of record
  • How to remain agile amid market changes and use measurement to develop data-driven strategies
  • How to get better at listening to customer expectations and understanding changing purchasing behaviors


Nathan Barling is the global vice president of product marketing and head of evangelism at Datorama, a Salesforce Company. Nathan is an industry-recognized marketing leader who works with agencies and clients to enable real-time data analytics that optimize the consumer journey across the online and offline worlds. He’s also a frequent speaker at digital conferences around the world on topics like data, innovation, connected storytelling and how companies can use data to future-proof their businesses.

Chris Strawser is vice president of product and technology at Ayzenberg. With over 15 years of industry experience, Chris has had the pleasure of leading enterprise-wide marketing strategies across some of the world’s largest and most influential brands. Through years of work with companies that include Apple, BlackBerry, Schwab, eBay and Sephora, Chris has had the opportunity to innovate technical solutions at an enterprise platform level, with an eye on creating integrity between the overall technical strategy and business plan.

Piotr Urbanski is associate director of marketing science at Ayzenberg. Piotr, PhD, is a data insights veteran with a background in social group dynamics governing cooperation and conflict. He has impacted the evaluation of multi-million-dollar, decades-old, energy-efficiency projects for Southern California Edison, developed groundbreaking social network ad-targeting for Activision and introduced new reporting, measurement and attribution techniques to advertising.

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