The news: Amazon currently operates 23 Amazon Fresh stores, and at least two dozen are in various stages of planning and construction across the US, per Progressive Grocer. The retailer reportedly plans to open dozens more in major markets in the next three years.
Amazon Fresh’s differentiator: The retailer is experimenting with multiple ways to allow shoppers to skip the checkout line.
Amazon’s grocery portfolio: Amazon Fresh is the fastest-growing piece of Amazon’s physical store portfolio.
The opportunity: The pandemic has driven many shoppers to rethink the way that they shop.
The takeaway: Given that the vast majority of grocery sales occur offline, Amazon Fresh enables Amazon to garner a larger share of those high-frequency sales while also helping it fulfill shoppers’ online or pickup orders. At the same time, the stores provide the retailer with a venue where it can experiment and showcase retail technology, which offers a potential revenue stream as a retail service provider.
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