How brands can create a point of difference and really stand out | Sponsored Content

This video was contributed and sponsored by Sitecore

Paige O’Neill, CMO of Sitecore, talks with Rimma Kats, executive editor at eMarketer, about the acceleration of digital-first tactics amid the coronavirus pandemic, and the importance of thinking from the customer perspective.

Contributed and sponsored by


Sitecore has been leading the way in martech innovation for more than 20 years, helping major brands around the world embrace digital transformation. With the modern digital landscape being so saturated, and with consumers becoming increasingly digital-savvy, Sitecore can help businesses create personalized customer experiences and make digital their difference. Find out more at