How to Create Seamless B2B Buyer Journeys and Commerce Opportunities | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Sitecore


Find out what you’ll need to build effective B2B ecommerce strategies. Watch as Sung Cho, product marketing director, commerce at Sitecore, shared how B2B organizations can benefit from the advantages of a “composable commerce” platform, including faster implementation times with less resources, scalability, and customization.

Watch this webinar and learn how to:

  • Execute future-proof commerce strategies to meet your customers’ needs and prepare for unforeseen circumstances
  • Create successful frictionless buyer journeys while building and maintaining customer loyalty


Sung Chois product marketing director, commerce at Sitecore. Sung has over 10 years of marketing experience in tech, retail, and luxury verticals across the US and South Korea. Prior to joining Sitecore, Sung worked at SEWORKS as vice president, growth and strategy, and at Tiffany & Co. for Asia-Pacific marketing.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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