With the start of Q4, the holiday season is officially here. That means holiday returns will be piling up soon.
With returns on the rise, retailers are implementing strategies like AR to prevent returns, in-store promotions when returns do happen, and special deals on private label products to encourage purchases.
The best approach for reducing losses from returns is preventing them in the first place.
If shoppers are going to make returns, retailers should find a way to use January as an extension of the holiday season.
Retailers can also use return policies to promote their own private label products, the way Target has.
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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