Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
The road to mass adoption of mobile payments in the US has been rough-hewn so far, but some companies, like Dunkin' Brands, have found the secret to a smoother journey. Paul Murray, Dunkin' Brands' director of digital experience, spoke with eMarketer's Rahul Chadha about the key role that loyalty programs play in giving consumers a reason to reach for their smartphone at the point of sale (POS), instead of their credit card. Murray was interviewed as part of eMarketer's August report, "Mobile Proximity and Peer-to-Peer Payments 2018: How Starbucks, Walmart and Zelle are Leading in Mobile Payments."
eMarketer:
What do you see as the major challenge to mobile payments?
Paul Murray:
Adoption is always a challenge for any new technology. It can be a challenge for a lot of brands.