Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

How to elevate a luxury brand

High-end luxury is having a moment. Consumers in this category haven’t been hurt by inflation the same way the average US consumer has, so brands need to elevate to hold onto them.

“At least for the time being, personal luxury sales are holding up,” said our analyst Sky Canaves on a recent “Behind the Numbers: Reimagining Retail” podcast. “This year, they’ll grow by a healthy 13.3% and close to 7% next year.”

How can you elevate a luxury brand?

Stop discounting. “When you start discounting, it gives the brand less of an exclusive feel,” said analyst Zak Stambor. Brands like Coach have used this strategy to raise prices and to drive its perception as a higher-end brand.

Invest in creative talent. “Product quality and design or appearance were the top factors that influenced respondents’ luxury purchase decisions,” according to an Insider Intelligence survey, said Canaves. New talent and novel approaches can reinvigorate forgotten and legacy brands.

Get celebrity buy-in. Brands brag about who they dress. Influencer and celebrity product use builds an aura of exceptionalism for brands. Plus, wide social media followings mean more visibility for brands.

The flip-side. Pushing up prices and exclusivity can alienate younger and lower-income buyers entering the luxury market. And while brands can attract these customers via ecommerce and accessibly priced products, they risk bringing down the overall brand profile. That means they’re more likely to hurt when the average consumer ditches unnecessary spending, like in today’s inflationary times.


This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.