How First-Party Data Is Reshaping Digital Advertising | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by ActionIQ

Find out why first-party data is no longer exclusive to customer relationship management. Hear from Canadian Tire's Greg Shelly, vice president, enterprise digital marketing, and ActionIQ’s Tamara Gruzbarg, vice president, strategic services, as they discussed first-party data as a surefire way to effectively understand and engage with customers and prospects.

Watch this webinar and learn:

  • First-party data’s role in performance marketing—including prospecting, acquisition, and retargeting
  • How brands, like Canadian Tire and others, can monetize owned data to expand revenue streams while upholding consumer privacy
  • How a customer data platform can help modernize your tech stack to tackle first-party data initiatives


Greg Shelly is vice president, enterprise digital marketing at Canadian Tire. Greg is responsible for all digital marketing efforts across the entire corporation. Greg’s background spans business insight and analytics with a strong focus on digital and ecommerce, providing solutions for brands such as Dell and McDonald’s.

Tamara Gruzbarg is vice president, strategic services at ActionIQ. Tamara is an expert analytics executive who has led data initiatives across multiple industries including digital, publishing, finance, research, consulting, and retail. As head of customer insights, she works with clients to realize the value of the insights that live in their data and the power of ActionIQ to make data-driven marketing a reality. Tamara joined ActionIQ after having been a client of the platform herself at multiple organizations.


Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

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