Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

How Gen Z is embracing digital payments

Lockdowns, online shopping, and fear of germs during the pandemic have hastened the shift toward all types of digital payments. As a result, Gen Z has fully embraced electronic wallet services, contactless payments, peer-to-peer (P2P) payment apps, and digital uses of credit, including buy now, pay later (BNPL).

Gen Z’s use of cards and cash is declining rapidly.

  • Debit cards are currently the most popular in-person payment type for Gen Z, mainly because many are credit averse or too young to qualify for and use credit. However, Gen Zers anticipate reducing their use of debit cards (from 35% now to 26% in the future) and credit cards (from 16% now to 14% in the future) (Logica Research, June 2021).
  • Cash is also in rapid decline. Nearly 4 in 10 (37%) Gen Zers used cash to pay in person in 2021, but only 22% said they would do so in the future (Logica Research).

The rise in contactless payments comes as more merchants accept them and more people embrace them. Nearly 70% of Gen Z respondents planned to continue using them after the pandemic (Fiserv).

Gen Z shows strong usage of digital payments, including Apple Pay, Google Pay, PayPal, and other P2P and electronic wallet services.

  • Gen Zers use Apple Pay significantly more than other generations to pay for digital purchases and are quickly closing the gap with older consumers in their use of other digital payment services.
  • 37% of Gen Z reported they had increased their use of P2P payments one year after the pandemic started. This compared with 46% of millennials, 37% of Gen X, and 13% of boomers (Logica Research).
  • The number of P2P mobile payment users will more than double from 20.5 million (representing 36.7% of Gen Z mobile phone users) in 2021 to 41.1 million (representing 60.7%) by 2025.
  • PayPal was the top payment app for all generations, including Gen Z (Logica Research).

Gen Z is particularly fond of mobile payments. While Gen Zers use a variety of digital payment methods, they strongly favor using their mobile phones and watches. According to a study by Logica Research, more than 6 in 10 Gen Zers said mobile devices were their most popular method for digital purchases. The study also found Gen Z’s use of mobile payment apps for in-person payments is expected to rise from 5% today to 19% in the future.

Gen Z is skeptical of traditional financial institutions; they prefer digital and mobile financial tools. As digital natives who have never known life without the internet, Gen Zers conduct the majority of their banking and financial business online, something many did even before the pandemic’s accelerating force. This trend will continue, as Gen Zers expect to be able to conduct most of their financial business—including banking, investing, and payments—via mobile phone.