Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Emerging technologies like artificial intelligence (AI) aren’t being widely adopted yet, but many firms are looking to change this.
In May 2018, Forrester Consulting surveyed 433 decision-makers in Western Europe and the US who were knowledgeable about the procurement of technology at their company. Nearly half said they plan to make a major investment in AI within the next year.
Because people want to give the appearance that they're not missing out on the next big thing, it's difficult to know for sure how many of these respondents will follow through on their pledge to invest in AI. But they are at least showing that the interest is there.