Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

How Latin America retail ecommerce players fared in 9M 2022—and what this means for 2023

The trend: Retail ecommerce sales in Latin America were slower than anticipated during the first nine months (9M) of 2022 as macroeconomic headwinds began to take their toll on some—but not all—companies’ digital businesses.

The stat: In 9M 2022, five of the 12 Latin America companies included in our analysis saw their retail ecommerce sales decline year-over-year (YoY) due to rising inflation, decreases in real wage growth, and a high basis of comparison in the prior year.

  • The 9M 2022 growth rate was nearly four times less than that of 2021.
  • Double-digit YoY declines in online sales from Via, Ripley, and Cencosud stymied sales growth, while Falabella and Dafiti reported sales declines of 5.0% and 2.4% YoY, respectively.

On the other hand: Mercado Libre’s nearly 22% YoY increase in digital sales helped offset those players’ losses by infusing $4.44 billion into the regional market during the nine-month period.

  • Only four other retailers posted double-digit YoY gains in 9M: Carrefour Brasil (98.3%), Walmart de México y Centroamérica (20.5%), Grupo Éxito Colombia (19.5%), and Liverpool (14.3%).
  • Carrefour was the only company to nearly double the size of its ecommerce business in Brazil, rising from $408.3 million (BRL 2.20 billion) in 9M 2021 to $809.8 million (BRL 4.37 billion) in 9M 2022.

Looking ahead: Positive growth will carry over into next year. We forecast retail ecommerce sales in Latin America to reach nearly $200 billion in 2023, up 15.4% YoY. That will make it the second-fastest-growing retail ecommerce market worldwide after Southeast Asia (18.1%).

Go further: For much more on retail ecommerce in Latin America in 2022 and what to expect next year—including the influence of particular countries as well as in-store retail sales on ecommerce—see our Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook.