Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

How Microsoft's $19.7B Nuance acquisition will help it boost its cloud strategy

The news: Microsoft revealed new services for its cloud platform, like the ability to share data with other providers using the national standard for electronic health information exchange (aka FHIR).

  • Providers can now bring together disparate sets of patient information like patient meds, CT scans, and radiology reports to create a longitudinal patient record via Azure healthcare APIs and new AI tools.

Why Microsoft’s tech matters: The new cloud offerings will help meet physicians' overwhelming demand for improved interoperability of patient health data.

Most physicians believe the healthcare industry’s lack of interoperability is preventing them from delivering more personalized care. Since many hospitals have their clinical notes stored in EHR systems that are separate from software programs that manage and store CT scan and MRI images, it’s difficult for physicians to easily access a complete picture of their patients’ health.

  • Nearly 59% of doctors believe better interoperability will help them more quickly identify high-risk patients, while 95% of docs agree enhanced interoperability will ultimately improve patient outcomes, per Google Cloud’s July 2021 physician healthcare interoperability survey.

Why Microsoft’s new cloud offerings could succeed: Microsoft’s new offerings give it an opportunity to bundle its services or upsell to healthcare clients already using the recently acquired Nuance’s voice AI tech.

Earlier this year, Microsoft bought AI voice recognition tech company Nuance in a massive $19.7 billion deal to boost its cloud strategy. Nuance’s tech is being tapped by more than 90% of US hospitals and 500,000 clinicians—which means Microsoft now has access to a large pool of provider organizations it can use to market its cloud services.

Plus, if a hospital already trusts Microsoft as a healthcare partner, it’ll be easier to tap the tech giant as a cloud vendor, too. Security and privacy levels are a top concern when selecting a cloud provider, which has likely become more important as hospitals experience an increasing number of data breaches through their third-party vendors this year. So, if hospitals are already using some of Microsoft’s tech (like Nuance), that means health execs likely have already vetted the tech giant’s security controls—making Microsoft a seamless choice for cloud services as healthcare systems become more interested in the tech: Healthcare organizations plan to increase their hybrid cloud deployments by 32% over the next five years, per a December 2020 Nutanix report.