Find out how the financial services industry is accelerating its adoption of mobile-first marketing. During this eMarketer Tech-Talk Webinar, our guests from AppsFlyer and Adobe shared findings from their new research to help you better understand the obstacles and opportunities finance companies are facing as they transition to mobile.

Watch this webinar and learn:

• Challenges and pain points that are driving mobile acceleration
• How to align your organization with a mobile-first strategy
• Why you need to invest in apps to propel growth, boost engagement, and acquire new customers
• Key metrics for measuring mobile success, including app installs, user retention, and ratings

Presenters:

Sunil Bhagwan is vice president, strategy at AppsFlyer. He is focused on accelerating the brand’s North American presence. Sunil has over 20 years of mobile marketing and analytics experience and expertise. Previously, he held the role of head of mobile sales at Criteo.

Chris Young is director, industry strategy, financial services at Adobe. Chris leads a team of industry specialists who work with Adobe’s financial services clients to help them develop best-in-class digital marketing strategies using Adobe Experience Cloud. Prior to Adobe, Chris spent more than eight years at E*Trade Financial, where his last position was vice president, brokerage marketing.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.