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How much do return policies impact shopper decisions?

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: 81% of US adult digital shoppers review return policies before making a first-time purchase, and 55% will abandon their cart if return policies aren’t convenient, per a Happy Returns report commissioned by PayPal.

Beyond the chart:

  • Total returns volume will hit $931.85 billion in the US next year, according to our forecast.
  • By 2027, that figure will top $1 trillion.
  • Free and easy returns are one of the features that give Amazon Prime a leg up over many other retailers.

Use this chart:

  • Create return policies.

More like this:

Methodology: Data is from the October 2023 Happy Returns report titled "Returns Happen 2023" commissioned by PayPal. 2,000 US adults ages 18+ who returned an online purchase within the past year were surveyed online during August 2023. Additionally, 200 US senior-level executives from apparel and footwear merchants with revenues of $500 million or more were surveyed during August 2023.