TikTok CEO Shou Zi Chew will go before Congress on March 23 to defend the app’s practices and attempt to sway representatives. Even if TikTok manages to avoid a ban, there could still be changes in how it operates. Marketers need to prepare new social strategies now.
Key Question: How can marketers avoid getting caught short if TikTok is banned in the US?
KEY STAT: TikTok has the most US user overlap with Instagram, per our forecast, making Reels an easy alternative if TikTok is no longer accessible.
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