Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes. Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights. An additional 39% of respondents were interested in using it, with the most use and interest among 18- to 34-year-olds.
Retailers might finally have the tools to take advantage of the untapped interest in AR shopping. The pandemic-induced surge in ecommerce forced retailers to accelerate investments in AR shopping tools and tool users.
Social commerce’s growth may also make AR shopping more accessible.
11 Times SquareNew York, NY 100361-800-405-0844