The loyalty programs of the past just aren’t going to cut it anymore, especially when budgets are tight.
Marketers need to bring their programs into the modern age by beefing them up with tiers, value adds, or partner perks.
Bottom line: Loyalty doesn’t come for free anymore. To stay competitive, retailers can use what matters most to customers (value, if you haven’t gotten that already) to flesh out outdated loyalty programs.
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