Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Younger consumers rely on TikTok for holiday inspiration, not purchases

Article |
 Nov 28, 2023

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Article |
 Nov 28, 2023

Marketing on wheels: From Wienermobile to fake out-of-home advertising

Article |
 Nov 27, 2023

More than one-third of US Gen Zers have used BNPL recently

Article |
 Nov 27, 2023

When it comes to homeowners insurance, Gen Z has unique needs

Article |
 Nov 27, 2023

Payment behaviors are expected to shift over the holidays due to consumers’ financial concerns

Article |
 Nov 27, 2023

The role of mobile apps in retail media

Article |
 Nov 27, 2023

3 Cyber Five stats and what they mean for retail media

Article |
 Nov 27, 2023

Beyond the digital shelf: The non-endemic approach to Amazon and and retail media advertising | Sponsored Content

This article was contributed by Tinuiti.
Article |
 Nov 27, 2023

How the OpenAI drama could affect social media

Article |
 Nov 27, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →

How streaming video has surged in less than a decade

Article by Sara Lebow  |  Sep 14, 2022
Download
How streaming video has surged in less than a decade
Share
Topics
Video-on-Demand (VOD)
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

In July, 83% of US adults said their household has an Amazon Prime Video, Hulu, and/or Netflix subscription. That figure has surged over the past eight years, up from 47% in 2014.

US Adults Who Have a Major Subscription Video-on-Demand (SVOD) Service*, 2014-2022 (% of respondents)
E-Mail ChartDownload

Beyond the chart: The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.

Despite the downturn, these platforms continue to invest in original content, not just to court subscribers, but to capture the influx of ad dollars as well. For example, nearly half of Netflix’s content budget will go to originals by 2025, per Kagan. With an ad-supported tier on the horizon, originals will offer Netflix more ad placements and control than licensed content could.

More like this:

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.