Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

How to Turn Millennials into Repeat Shoppers? Give Them Free Stuff.

Stickers, samples or even a coupon can spur future purchases

What's one way to get consumers to make future purchases? Just give them some free stuff. 

According to a May 2018 survey from Dotcom Distribution, an ecommerce fulfillment company, something as small as a free sticker can leave an impression—and not only make consumers more likely to make future purchases, but to also recommend that brand to others.

Younger millennial digital buyers in the US, the study found, were more likely to buy again from a retailer if their online order included an extra something that they weren't anticipating. Three-quarters of the 18- to 21-year-olds surveyed said they would buy something again from that very retailer, while in contrast, 60% of 22- to 37-year-olds polled agreed. And overall, older millennials in the US were more likely to say that they have no preference (27.4%) for freebies or simply wouldn't make any future purchases (12.6%) just because they got a free magnet or a few samples.

Free things don't just spur repeat purchases. They can make consumers into brand advocates. More than one-third of the US millennials surveyed said that they would recommend a brand to others after receiving a small token in their order. 

It should come as no surprise that consumers are drawn to discounts and free products. When asked about the types of loyalty program rewards they find most appealing, 67% of US internet users polled in a June 2018 survey from CrowdTwist named free products above things like experiences (22%), partnership perks, such as free Uber rides, (21%) and memorabilia or signed merchandise (13%).

A similar study conducted by Blackhawk Network earlier this year also found that many internet users in the US would be more inclined to join a loyalty program if they got free stuff.