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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth

Audio by Rachel Hasson, Debra Aho Williamson, Audrey Schomer  |  Nov 22, 2021
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How trust affects social ad attitudes, Facebook changes its ad targeting options, and TikTok's growth
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eMarketer Podcast
United States

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

What Most Affects US Social Media Users' Decision to Engage* with Ads or Sponsored Content on Social Media Platforms? (% of respondents, June 2021)
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