Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

HSBC counters neobank challenge with mobile business banking

The UK-based multinational bank has debuted its HSBC Kinetic service, which is designed to offer small businesses access to a fast and simple mobile banking experience, TechRadar reports. Interested customers can apply for an account through the app, which will be available for iOS and Android. Kinetic accounts enable users to align their finances with UK tax coding and view monthly cash flow breakdowns. The accounts can also be integrated with accounting software from Xero, QuickBooks, and Sage, first through an 18-month free period, and then for £6.50 ($8.34) per month thereafter.

Kinetic’s rollout is a step outside of HSBC’s heavily Asia-focused growth strategy, under which the bank has retreated from markets in Europe and North America. Reports emerged in January 2020 that it was mulling the sale of its Turkish business, and earlier this month, it entered talks to sell its French retail unit. Meanwhile, in February HSBC announced it would scrap its US retail plans, explore selling its 150 US branches, and make a strategic pivot toward Asia. The new business banking offering may not fit with this Asia-centric strategy, but it does reveal that HSBC still values its UK presence and will look to defend its home market share.

Kinetic will arm HSBC against digital challengers in the UK business banking space, and the at-launch inclusion of an online portal was a particularly strong strategic call. Several neobanks in the UK are hungry to gain more share in business banking, including Tide, Starling, Monzo, and Revolut. The mobile-first Kinetic offering could help HSBC—an incumbent in the space—defend itself from getting outflanked in the digital channel by these challengers, similar to how its digital subsidiary First Direct keeps HSBC competitive against challengers on the consumer banking side. One particularly strong decision HSBC made with Kinetic is to launch it with browser access, which could make Kinetic easier to use on a desktop or larger interface better suited to more complex business operations. Acting quickly on this point was an important strategic decision, given that some of Kinetic’s competitors—Starling, for example—have already added online compatibility to their previously mobile-only business offerings.