The news: Amazon Web Services (AWS) is increasing its efforts to help customers reduce spending so they’ll remain loyal and spend more over the long term, per Insider.
How we got here: Reports have been swirling this year about cloud customers getting slapped with astronomical bills from the top three providers—AWS, Microsoft Azure, and Google Cloud. The rise of economic uncertainty is making cutting cloud costs a top business priority, threatening Big Cloud’s bottom line.
Actions speak louder: Customers ultimately care about the contents of their monthly cloud billing statements, not lofty promises made by providers. A better strategy for cloud providers is to give all customers cost-saving deliverables.
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