The launch of ChatGPT kick-started the use of genAI. The number of ChatGPT and genAI users will increase at a healthy clip over the next two years, but at a decreasing rate of growth. Even so, by 2025, over three-quarters (75.2%) of genAI users will use ChatGPT, and more than a third (34.0%) of the US population will use genAI.
GenAI use will increase across generations but will continue to skew young. The core age cohorts for AI use are 18 to 24 and 25 to 34. Both will hit around 54% penetration in 2025 (from a current 35.7% and 35.4% penetration, respectively).
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What does this mean for marketers? Unlike other technologies, genAI interfaces use existing language skills—a factor leading to broadscale adoption. Although Gen Zers and millennials will clearly be the most eager to embrace chatbots and other genAI tools, older consumers may get on board as well.
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