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Key stat: 38% of US adults think AI can customize content people see online better than humans can, but 62% say the tech is the same as or worse than real people, according to Gallup and Bentley University.
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Note: Respondents were asked "In your opinion, how well does artificial intelligence do the following compared with a person?"
Methodology: Data is from the October 2023 Bentley University and Gallup "Bentley-Gallup Business in Society Report." 5,458 US adults ages 18+ were surveyed online during May 8-15, 2023. The sample was weighted to be demographically representative of the US adult population using the most recent current population survey figures.
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