The yearslong phaseout of third-party browser and mobile identifiers should conclude by this time next year. The ad industry has been talking about this transition since the EU passed the General Data Protection Regulation (GDPR) in 2016, but now it’s time to act.
Key Question: What technologies and paradigms will power the post-cookie world?
KEY STAT: Advertisers and publishers agree that actionable first-party data is the best antidote to legacy identifiers. But each side believes more firmly in its own data than the other’s.
Exportable files for easy reading, analysis and sharing.
Reliable data in simple displays for presentations and quick decision making.
Insights from industry and company leaders.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844