Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

In-Store Retail Media 2023

Why Brands Should Use Physical Stores as the Next Major Media Channel

About This Report
The rise of in-store retail media will prove that the physical store is the next major media channel for brands.
Table of Contents

Executive Summary

The digitization of the physical store—one of retail’s next megatrends—will radically transform retailers’ ability to provide dynamic, interactive media experiences at store shelves, end caps, cooler doors, and checkout aisles.

Key Question: How should brands plan and budget for the massive in-store retail media opportunity?

KEY STAT: In-store retail media offers massive audiences that are an average of 70% larger than digital audiences for leading brick-and-mortar retailers, per data from and Comscore Media Metrix Multi-Platform.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

2expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Executive Summary
    2. Digitization of the physical store is an emerging media opportunity for brands.
    3. In-store retail media provides high-quality branding experiences.
    4. In-store retail media is gaining brand adoption and still has significant upside.
    5. In-store retail media is the next reach medium.
    1. Physical stores provide incremental brand reach beyond Amazon.
    2. In-store retail media reaches ‘the unreachables.’
    3. In-store retail media is well-suited to non-endemic advertisers.
    4. In-store retail media drives branding and performance.
    5. Which strategies should brands adopt to capitalize on in-store retail media?
    1. Insider Intelligence Interviews
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Chris Greene
    Retail Media Consultant and Strategist
    Interviewed February 8, 2023
    Michael Pollack
    Grocery TV
    Chief Revenue Officer
    Interviewed February 28, 2023
    About This Report
    The rise of in-store retail media will prove that the physical store is the next major media channel for brands.
    Table of Contents


    Andrew Lipsman


    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Amy Rotondo
    Director, US Research
    Paul Verna
    Principal Analyst
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client