Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Incentivizing the transition to EVs

The news: The government of India and the World Bank are the latest organizations resorting to subsidies and incentives to accelerate electric vehicle adoption, per Bloomberg.

Why it’s worth watching: Aimed at cutting costs for financing EVs, the fund will help banks hedge against loan defaults. The $1 billion fund is a risk-sharing mechanism to compensate banks giving loans for EV purchases.

  • India’s government intends to convert 70% of commercial vehicles, 30% of private vehicles, and 40% of buses into plug-in EVs by 2030.
  • The EV transition in India, however, hinges on mopeds and rickshaws rather than passenger cars, which The New York Times notes could be a template for other developing nations. 
  • Banks have been reluctant to give loans for EV passenger car purchases in India at a time when the cost of insuring these vehicles is high and the resale market remains small.

In India’s case, the environment is the impetus to accelerate EV adoption. Air pollution in India is at an all-time high, posing a serious health risk.

  • 35 of the 50 cities with the worst air quality worldwide are in India, according to the World Air Quality Report for 2021.
  • India’s transport sector accounts for 13.5% of the country’s total emissions.

Analyst Take: “Clean transport is laudable, but this dangerously incentivizes subprime auto lending. The market’s saying something: EVs might be good for the environment, but carelessly subsidized, they’re a financial sinkhole for Indian consumers,” said Tyler Brown, senior analyst for banking at Insider Intelligence.

EV incentives are on the rise: EVs are between 10% to 40% more expensive than gas- or diesel-powered vehicles, per Consumer Reports, and incentives can help offset the difference.

  • Aside from the cost of electric vehicles, adopters need to consider installing charging stations to charge vehicles, so discounts and incentives can sweeten the deal.
  • The US Inflation and Reduction Act signed into law in August provides $7,500 income tax credit for new EVs and introduces a $4,000 credit for used ones. However, it caps the sticker price at $55,000 for new eligible cars and $80,000 for trucks.
  • Vermont is the first state to offer a point-of-sale rebate of $400 for pedal-assisted e-bikes, contingent on income levels. 
  • Proposed e-bike rebates in New York could slash electric bike and e-scooter costs by up to 50%. Wider adoption of personal electric vehicles (PEVs) could decongest busy city streets.

The key takeaway: Incentives and affordable payment options can help consumers with the initial expense of adopting EVs. However, not all subsidies or incentives are equitable. A study from the National Bureau of Economic Research found that most of the benefits of EV subsidies go to high-income households.

This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.