Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

India strengthens payments ecosystem with UPI expansion

The news: India’s mobile bank-to-bank instant payments system, the Unified Payments Interface (UPI), introduced UPI Lite and a credit card integration, per TechCrunch.

  • UPI Lite lets users make low-value transactions (less than INR200, or $2.70) and in most cases can be used without an internet connection. UPI Lite’s infrastructure is also easier for banks to integrate into their tech stacks. Eight banks across India—including State Bank of India and HDFC—have connected to the system.
  • The ability to link Rupay credit cards to UPI, which was first announced in June, is live with Punjab National Bank, Union Bank of India, and Indian Bank.

What this means: The new services expand UPI’s use cases, which can encourage adoption among banks and increase overall digital payments use.

UPI Lite is an easier UPI access point for smaller banks and fintechs.

  • UPI Lite has a simpler tech stack than the standard version so it could be less expensive and time-consuming to integrate. This makes it ideal for smaller players, which may not have been able to integrate UPI before.
  • Although UPI Lite may not offer all the bells and whistles that the traditional version has, it still lets smaller providers offer many of the same instant payment functions as their larger counterparts. And UPI Lite’s payment limit likely won’t be much of a barrier—50% of UPI transactions are under $2.50.
  • By simplifying UPI integration for smaller players, the system can reach more of the expected 176 million mobile payment users in India, per Insider Intelligence forecasts. Offline transactions can also aid financial inclusion; they can benefit users located in remote areas.

UPI credit card linking will expand credit card use.

  • One of the major benefits of UPI is that it lets small businesses accept digital payments easily and free of charge. But until now, users could only make UPI transactions with their debit cards or bank accounts. This meant that merchants that relied solely on UPI couldn’t meet the needs of users who wanted to pay with credit cards.
  • The new credit card linking feature will let more merchants in India take credit card payments indirectly, which could boost overall credit card use.

Why it matters: UPI has been a major success across India since launching in 2016. The system processed a record 6.6 billion transactions in August alone, according to data from the National Payments Corporation of India (NPCI), which runs UPI.

This success has led to larger ambitions: The NPCI plans to bring UPI to more countries and is already in discussions with several governments, payment providers, and fintechs to do so. Expansions like UPI Lite can drive more interest in the system from other countries and can help scale UPI.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.