Retail media ad spending in the US grew by 20.4% in 2022, which is faster than overall digital ad spending (12.5%), and we expect it to surpass $45 billion this year. But ad buyers need to understand how campaigns are performing in this new channel to efficiently allocate investments.
Insider Intelligence has partnered with Perpetua to add several important new metric benchmarks to Industry KPIs, including return on ad spend (ROAS), cost per click (CPC), and ecommerce ad spend. Other partners providing retail media KPIs include Criteo, Salesforce, and Skai.
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