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Inflation left Prime Day shoppers torn. Will tides turn in Q4?

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

For one-third of US digital buyers, Amazon Prime Day offered an opportunity to finally click purchase on lower-priced items. But for 28%, inflation had the opposite effect, leading them to pass on deals that weren’t a necessity.

Beyond the chart: Prime Day fell in the middle of July—and in the middle of summer inflation woes. More than one-third of shoppers spent less this Prime Day than last, according to Numerator.

Many are speculating a second Prime Day-type event in Q4. It remains to be seen if holiday shoppers will be eager to capitalize after a summer of tightened budgets or if consumers will pinch pennies, having already shelled out in July.

More like this:

Read yesterday’s Chart of the Day here.

Methodology: Data is from the July 2022 Numerator "Amazon Prime Day 2022 Recap Report." During July 12-15, 2022, Numerator surveyed 6,065 US consumers who shopped during Amazon Prime Day 2022 (July 12-13, 2022).