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Learn More →Influencer Marketing by Platform 2023
Half of US Marketers Use TikTok, but Most Build Their Strategies Around Instagram
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Table of Contents
- Executive Summary
- Essentially all creator strategies include Instagram.
- It’s time to mix it up.
- Insider Intelligence Interviews
- Sources
- Media Gallery
Charts in This Report
Platforms Used by US Marketers for Influencer Marketing, 2023 (% of marketers who use influencer marketing)Platforms Regularly Used by US* Creators to Create Content, Sep 2022 (% of respondents)
First Published on Sep 28, 2023
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