Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Influencer Monetization 2023

Payment, Content, Platform, and Measurement Tactics to Optimize Creator Campaigns

Download
Share
About This Report
US marketers will spend over $1 billion more on influencer marketing in 2023 than they did last year, per our forecast. We lay out six tactics to maximize the impact of those dollars.
Table of Contents

Report Snapshot

Marketers continue to up their spend on creator campaigns. But effectively allocating those dollars is getting more challenging as prices rise, the number of channels expands, and measurement still lags. In this report, we provide best practices for navigating creator partnerships.

Key Question: How can brands maximize their influencer marketing spending in 2023?

KEY STAT: Instagram remains the top platform for sponsored content, per a March 2023 report from Later and Mavrck, and more creators worldwide report being paid to create Reels compared with TikTok videos.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

3expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Report Snapshot
    2. Expect to spend more on influencer marketing this year.
    3. Lead with the creative, not the format.
    4. Use multichannel campaigns to maximize spending and impact.
    1. Establish longer-term payment strategies with trusted creators.
    2. Focus on relevancy and authority to drive sales.
    3. Measure platforms individually and democratize data access.
    4. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Sean Atkins
    Jellysmack
    President
    Interviewed April 14, 2023
    Ricky Ray Butler
    BENlabs
    CEO
    Interviewed April 25, 2023
    Dan Pantelo
    Marpipe
    CEO
    Interviewed April 25, 2023

    authors

    Jasmine Enberg

    Contributors

    Natalie McGranahan
    Senior Researcher and Taxonomy Manager
    Evelyn Mitchell
    Senior Analyst, Digital Advertising & Media
    Debra Aho Williamson
    Principal Analyst
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client