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Influencer spend is growing faster than social ad spend

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: US influencer marketing spend will grow more than three times faster than social ad spend in 2023, and it will remain ahead through 2025, according to our forecast.

Beyond the chart:

  • The Hollywood strikes have helped the creator economy stay healthy, as advertisers look outside of TV and creators branch into new revenue streams.
  • Influencer marketing spend growth is highest on TikTok, but the category is also outpacing social ad revenue growth on every major social platform, according to our forecast.
  • Social platforms are now reliant on creators, rather than the other way around, as creators’ options expand and include owned channels like blogs and newsletters.

Use this chart:

  • Prioritize creator spend.
  • Reconsider social strategy.

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