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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Advertising & Sponsorship Opportunities
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Influencers continue to pile into affiliate marketing

  • Influencers remain affiliate’s flavor of the month. As creators and influencers continue to climb marketers’ list of strategic priorities, affiliate networks, platforms, and agencies have stepped up their courtship of influencers. And in some respects, influencers have shown themselves to be quite receptive: For example, 58% of the publishers Awin added to its network in H1 2023 were influencers, according to Awin Americas president Alexandra Forsch.
  • But influencers are hurting affiliate’s scale problem, not solving it. The sheer number of influencers now open to affiliate partnerships with brands and agencies makes it even harder to find the right kinds of relationships. And for the most part, A-list influencers, the ones who are most coveted by brands and agencies, are not amenable to the commission-based deal structures that gird most affiliate marketing relationships. The resulting dynamic is one that may leave some advertisers wondering whether the juice is worth the squeeze: For example, more than two-thirds of the affiliates using Amazon aggregator Perch’s affiliate program are influencers, but eight of Perch’s 10 most valuable affiliates are media companies.