Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

The news: Ingenico and Splitit partnered to develop an in-store buy now, pay later (BNPL) product aimed at cutting friction at the till, according to a press release.

  • Brands can embed Splitit’s white-label product within their checkout flows.
  • Instead of issuing new debt, Splitit taps consumers’ credit card lines and restructures this into BNPL loans with 0% interest installments.

What problem is it solving? Because in-store BNPL can be time-consuming and complex, some consumers avoid the payment method or abandon it before completing transactions. It’s also largely unavailable, which means providers that introduce it can gain an edge.

Customers who use Splitit and Ingenico’s offering don’t need to register, apply, or use third-party apps. They automatically qualify if they have available credit on their card, eliminating barriers to in-store BNPL uptake.

The market picture: Just 10% of US adults have used in-store BNPL. But companies that can ease the checkout process for customers stand to benefit.

  • Online competition is fierce. The in-store BNPL market is less crowded, and payment providers can focus on this instead of the saturated online BNPL space.
  • Consumer uptake is growing. BNPL payment value will grow by almost 90% between 2022 and 2026—per Insider Intelligence forecasts—driven by increased adoption and spend per user. Splitit and Ingenico can benefit from this growth.
  • In-store BNPL can bolster profits. Non-ecommerce retail sales in the US are expected to hit $6.182 trillion in 2023, making up 85% of total retail sales, per our forecasts. Firms can capitalize on higher in-store sales to boost revenues and profits.

But Splitit is not alone in targeting the in-store BNPL market: Klarna and Afterpay also have offerings. That could make it harder for the firm to stand out as industry leaders also turn from ecommerce to brick-and-mortar shopping.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.