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Insider Intelligence’s Banking Trends to Watch in 2022

Expectations Grow as Digital Transformation Accelerates

About This Report
As banking companies focus on meeting heightened consumer expectations for personalized experiences, 2022 may be another record-breaking year. These players will need to weigh partnerships with encroaching Big Tech competitors.
Table of Contents

Executive Summary

Digital transformation is disrupting the banking industry. Incumbent financial institutions (FIs), Big Tech firms, neobanks, and fintech companies will each feel its effects differently. 

Questions this reports covers:

  • Will Big Tech’s foray into the financial services sector affect banking and insurance? 
  • How will consumer demand for hyper-personalization reshape banking and payments experiences? 
  • What will the rise of super apps mean for banking titans looking to maintain or grow their market share?

KEY STAT: More than 40% of US digital banking users would trust PayPal to provide them with banking services, signaling that as Big Tech pushes into banking, it will become a viable competitor for banks.

Here’s what’s in the full report


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Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Big Tech Makes Big Moves in Banking and Insurance
  1. Trend: Hyper-Personalization Catches on in Banking and Wealth Management
  2. Trend: The West’s Answer to Super Apps Finally Takes Shape
  3. Read Next
  1. Sources
  2. Media Gallery


Eleni Digalaki, Tiffani Montez, David Morris


Daniel Ramirez
Researcher, Financial Services
Daniel Van Dyke
VP, Content
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