Insider Intelligence's Retail Trends to Watch in 2022

Consumer Expectations Push Retailers to Accelerate Their Pace of Innovation

About This Report
As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.
Table of Contents

Executive Summary

Pandemic-accelerated trends like quick commerce or resale business models will become a must-have for retailers to stay relevant. Retailers and brands need to adapt these new models to retain fickle consumers.

Questions this report covers:

  • Will immersive experiences draw shoppers to stores? 
  • Will shoppers demand that more categories be available for same-day delivery?
  • Will retail media networks lure major brand budgets away from TV?
  • Will viral commerce move beyond the confines of TikTok?
  • Is resale the answer for brands looking to address sustainability concerns? 

KEY STAT: Total US retail sales will increase 2.5% year over year (YoY) in 2022 to $6.624 trillion. Ecommerce sales will grow 16.1%, while growth for in-store sales—which will account for more than 80% of total retail sales—will be close to flat.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Technology Will Drive the Bridging of Physical and Digital Retail
  4. Trend: Ecommerce Same-Day Delivery Will Take Its Cue From Digital Grocery
  1. Trend: Retail Media’s Rise Will Drive Retailer Competition for Brand Budgets
  2. Trend: TikTok Makes Social Commerce Go Viral
  3. Trend: A Sustainability Strategy Will Be a Need-to-Have for Retailers
  4. Read Next
  1. Sources
  2. Media Gallery


Suzy Davidkhanian, Blake Droesch, Andrew Lipsman


Bianca Carasus
Jasmine Enberg
Senior Analyst
Karin von Abrams
Principal Analyst
Yoram Wurmser
Principal Analyst
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