Insider Intelligence’s Social Media Trends to Watch in 2022

What’s Next for Facebook Advertising, Viral Commerce, Creator Monetization, Social Audio, and Short Videos

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About This Report
The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.
Table of Contents

Executive Summary

People who design roller coasters could take a few cues from the world of social media. As 2022 approaches, the twists and turns are getting bigger, and the changes are coming fast.

Questions this report covers:

  • Will advertisers leave Facebook because of its many controversies?
  • What will be the “it” trend in social commerce?
  • Which kinds of influencers will be top of mind for marketers?
  • Will Clubhouse and social audio soar—or fade away?
  • What else will TikTok do to disrupt social video?

KEY STAT: Despite negative press and privacy challenges, Facebook’s US ad revenues will not decline in 2022.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Meta’s US Ad Growth Will Remain Strong Despite Negative Press, Privacy Changes
  4. Trend: Viral Commerce Will Be the ‘It’ Trend in Social Commerce 
  1. Trend: 2022 Will Be the Year of the Micro- and Nano-Influencer
  2. Trend: Social Audio Will Be a One-Hit Wonder
  3. Trend: So Long, Short Videos (but Hello, TikTok)
  4. Read Next
  1. Sources
  2. Media Gallery

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Read This With Insider Intelligence

authors

Debra Aho Williamson, Blake Droesch, Jasmine Enberg

Contributors

Nazmul Islam
Junior Forecasting Analyst
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