Insider Intelligence’s UK Trends to Watch in 2022

Marketers and Retailers Must Adapt to Deal with Post-Pandemic, and Post-Brexit, Demands

About This Report
Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.
Table of Contents

Executive Summary

The UK has been buffeted by both the pandemic and Brexit for nearly two years. As we begin to navigate our way through a brave new world in 2022, we take a look at how the advertising and retail industries are likely to fare.

Questions this report covers:

  • How far will digital video advertising seep into adjacent traditional channels?
  • Will Brexit have any appreciable impact on how advertisers manage personal data?
  • How will physical stores adapt to cope with a post-pandemic consumer?
  • Will trade rules dash UK retailers’ cross-border plans?
  • What should retailers do to provide acceptable delivery options?

KEY STAT: Some UK marketers said the pandemic would have an upside for their business in 2021, while very few expected the same from Brexit, per December 2020 polling by marketing agency Impression. Significantly more respondents, however, were still unsure about their implications.

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Trend: Digital Video Advertising Will Make Further Inroads Into Traditional TV
  4. Trend: Brexit Won’t Mean an Escape from EU Data Privacy Laws—for the Time Being
  1. Trend: Physical Shopping Locations Will Get Reimagined
  2. Trend: The Cross-Border Ecommerce Market Will Continue to Tumble
  3. Trend: Fulfillment Will Be Tested to the Limit
  4. Read Next
  1. Sources
  2. Media Gallery


Bill Fisher


Jennifer Jhun
Research Director, International and Special Projects
Angela Kim
Senior Researcher
Karin von Abrams
Principal Analyst
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