This article was written with the assistance of ChatGPT.
The news: Instacart, Shopify, and Klarna became some of the first companies to test plugins in ChatGPT, broadening the potential use cases for retailers.
Instacart’s AI ambitions: The Instacart extension merges ChatGPT’s conversational abilities with Instacart's AI capabilities to let users engage in food and recipe discussions, order necessary ingredients, and have them conveniently delivered to their homes.
As an early mover in the space, Instacart has a valuable opportunity to grow its user base and increase order frequency from existing users, both of which could also boost its ad business and keep retailers on its platform.
Shopify and Klarna get personal: Like Instacart, Shopify’s and Klarna’s plugins allow ChatGPT to offer personalized recommendations in response to user queries. Users can specify their budgets as well as product and brand preferences to help guide the AI to suitable options.
The big takeaway: While the latest ChatGPT integrations from Instacart, Klarna, and Shopify underscore the technology’s capabilities and potential, it’s doubtful whether they’re the best possible use cases for retailers at the present moment.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844