Instagram will net more US ad revenues than core Facebook platform

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For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion). We predict that Instagram will widen its lead, hitting $39.70 billion in ad revenues in 2023, though our forecast may change as the apps’ parent company focuses on getting Meta.