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Instagram will net more US ad revenues than core Facebook platform

Article by Sara Lebow  |  Nov 10, 2021
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Instagram will net more US ad revenues than core Facebook platform
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Topics
Digital Ad Spending
Social Media Marketing
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion). We predict that Instagram will widen its lead, hitting $39.70 billion in ad revenues in 2023, though our forecast may change as the apps’ parent company focuses on getting Meta.

Net Core Facebook vs. Instagram Ad Revenues in the US, 2019-2023 (billions)
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