Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Intel hires engineering director responsible for Apple Silicon transition

The news: Intel recently hired Apple’s director of Mac System Architecture, Jeff Wilcox, who will now serve as an Intel Fellow and the new chief technology officer of the design engineering group.

Why this matters: Wilcox is part of the group credited with transitioning Apple’s computers away from Intel and into Apple Silicon M1, M1 Pro, and M1 Max Systems-on-a-Chip, per 9to5Mac. 

  • Prior to taking his fellowship at Intel, Wilcox spent the past eight years working on Apple's Mac system architecture. His LinkedIn profile notes that he “led the transition for all Macs to Apple Silicon,” namely the M1 SoC and the T2 security chip.
  • Intel seems to have Apple in its sights. The company recently unveiled a new 12th-generation Core i9 mobile processor, which it claims is faster than Apple’s M1 Max chip.
  • Apple only accounted for about 2% to 3% of Intel’s business before the transition, per UBS analyst Timothy Arcuri, but it seems that the transition to Apple Silicon was a bitter pill for Intel to swallow.

The big takeaway: Bespoke chips like Apple Silicon are spurring more competition in PC and laptop processors, which means wider choice for consumers looking for faster processors that are also power efficient.

  • Apple still has the advantage in that it designs the SoC’s to work on its own hardware, operating system, and applications, which means it can fine-tune its silicon for optimum performance gains.
  • Apple has led the industry in transitioning away from Intel processors, mostly because of Intel’s delays in providing faster, more efficient, and smaller nanometer chips. Some PC vendors like Lenovo and HP are increasingly offering more AMD-powered devices as options.

Source: Apple