Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

There will be 4.55 billion internet users worldwide this year, but growth is slowing

The forecast: The internet will have 4.55 billion users worldwide this year, up 2.6% over 2021. This amounts to 57.4% of the general population (including all ages).

Dive deeper:

  • Growth in internet penetration is slowing overall after hitting a 7.7% growth rate in 2020, the highest since 2015. This massive growth was largely due to the pandemic shifting in-person settings to remote—and as internet use has saturated, growth has slowed.
  • Internet use will grow the fastest in the Middle East and Africa, at 4.0% this year, where there is the most room for growth. In 2022, just 29.8% of the region's population will be online, compared with 89.2% in North America.
  • Mobile phone use is higher worldwide than internet use, hitting 64.8% of the general population this year. That said, smartphone penetration is significantly lower, at 44.8% in 2022. Smartphones will reach just 14.2% of the general population in the Middle East and Africa, while mobile phones will reach 36.6% of the population there.

Looking ahead: Overall, growth rates show a lot of variety across regions, with the most room for growth in the Middle East and Africa. Worldwide, there will be 4.88 billion internet users in 2026, for a total of 59.4% of the general population.