Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

iOS 15 will bring US state IDs to Apple Wallet

Apple announced that its forthcoming mobile operating system will let Apple devices store driver’s licenses and state IDs for participating states to its Wallet app. Consumers will be able to use the digital identity cards, which will be encrypted, at airport security checkpoints and potentially other locations. Apple also bolstered Wallet’s technology to improve the experience of storing and using digital keys to unlock cars, homes, offices, and hotel rooms.

Adding digital IDs may be part of a broader effort to attract users—and spend—by expanding Wallet’s and Apple Pay’s functionalities.

  • Apple is giving people more reasons to use Apple Pay and its wallet. The ID card capabilities could appeal to consumers by making it easier for them to present documents when doing things like traveling, bringing users to its wallet more regularly. Meanwhile, Apple is reportedly developing QR code capabilities for Apple Pay, which would let Apple tap into another contactless payment method and also help users engage with their devices more often.
  • This could bolster Apple Pay’s user base and loyalty at a key moment, as regulatory interest could lead to stiffer competition. Apple Pay is expected to grow its US base from 43.9 million users in 2021 to 54.5 million in 2025, per eMarketer estimates for Insider Intelligence. Storing important documents could help offset any potential growth stagnation that results from investigations in Australia and the EU regarding how Apple restricts near-field communication (NFC) on its devices. If the US takes similar action, it could lead to other mobile wallets gaining traction on iPhones, making Apple’s digital ID and other features more important to building loyalty and differentiating its offerings from competitors.

Apple may also face serious competition from a digital ID wallet being developed by the EU. The EU’s wallet will be able to store documents like driver’s licenses and help users take actions like opening a bank account. This may make it harder for Apple’s new identification efforts to take off if they’re rolled out in the EU because consumers may prefer to store official documents on a government-backed platform. It could face similar difficulties in the US if Washington tried to develop a wallet, but Apple’s established relationships with millions of customers and Apple Pay users could help it compete with any federal effort.