Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.

Watch previous episodes from the CMOs Look Ahead series:

3M's Milena Oliveira

L’Oréal Groupe’s Asmita Dubey

Klarna’s David Sandström