Meta sharpens its vision for the future: Meta CEO Mark Zuckerberg took to the VR stage Tuesday to define the future of the metaverse. Seeking adoption beyond games and social apps, which have been the most popular properties in VR, Meta leaned on partnerships and new hardware to push the metaverse narrative forward.
Meta Quest Pro: The new headset, which drops October 26, costs $1,500, nearly four times the cost of the Quest 2 headset it replaces.
Our take: The Meta Quest Pro’s high price, which is comparable to a high-end or gaming PC, positions it for business users and early adopters, but poor battery life is a deterrent.
Games are still VR’s domain: Zuckerberg kept alluding to a metaverse beyond games, but the most tangible announcements during the event were centered around VR gaming.
Our take: While the metaverse tries to capture business users, gaming experiences are necessary to retain existing customers. Competition in gaming has intensified with more VR headsets and cloud gaming and portable consoles coming to market.
Meta’s productivity partnerships: Microsoft, Accenture, Zoom, and Adobe were some of the partners coming up with Meta Quest integrations for their existing software solutions.
Our take: For a company like Microsoft, teaming up with Meta as a platform provider allows it to focus on its software and solutions competencies without needing to develop expensive hardware.
Fragmentation in the metaverse: Hardware is the key to metaverse adoption, and Meta risks fragmenting its platform by separating consumers from business users.
Lame VR graphics, such as avatars lacking legs (a problem Zuckerberg said he’ll soon fix in Horizon Worlds), are persistent criticisms that a pro headset could help solve, but innovation may come at too steep a price. Does Meta have enough runway to support its metaverse ambitions while sustaining its social media cash cows?
Dive deeper: Read the first note in our The Metaverse series, where we dig into the past, present, and potential future of the platform.
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