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Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Industry Voices: Spotlight on Kibou’s Nell Shapiro

Video by Daniel Caridi  |  Mar 29, 2021
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Topics
Consumer Products (CPG)
Retail Ecommerce Sales
Brand Marketing
United States
Worldwide

Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

To read our collection of Industry Insights: Spotlight on Women Leaders, download the PDF here.

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Watch other episodes from our Spotlight on Women Leaders series:

Industry Voices: Spotlight on Dickies’ Kathy Hines

Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein

Industry Voices: Spotlight on Danone’s Sonika Patel

Industry Voices: Spotlight on Deloitte’s Suzanne Kounkel

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