The forecast: Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.
Looking ahead: By 2026, 99.6% of Gen Zers will be regular internet users. Meanwhile, as digital literacy increases and data plans become more affordable, the average age of digital connectivity will likely decrease in the coming years.
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