The news: Klarna partnered with OpenAI on a ChatGPT plugin that offers users personalized shopping recommendations, according to a press release.
How it works:
Four reasons why it could succeed:
Klarna embraces game-changing tech: Generative AI has the potential to transform payments, and fast-moving firms can gain an edge with superior products before rivals delve into the tech.
By partnering with market leader ChatGPT, Klarna positions itself to benefit from technological developments that could cut fraud, boost customer satisfaction, and provide personalized customer service and support. But AI comes with unknowns, and there are risks concerning its limitations, consumers wanting human customer support, and new regulations likely to materialize.
Dig deeper: Check out our ChatGPT and Generative AI in Payments and Financial Services reports to learn about how AI can benefit companies in these sectors.
This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.
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